Success in the Music (or any) Business

The 1980′s are still trying to make a comeback, bringing their overinflated sense of self-importance with them.

As seen, heard, and read on WBUR

As seen, heard, and read on WBUR

A few weeks back I was featured in a WBUR on-air segment about performing live via UStream and selling my songs as a fan-driven Subscription Service rather than just making round pieces of plastic every year or two. The people at the radio station thought what I’m doing was innovative enough to give me nearly 8 minutes of air time during the morning drive. Then I got two comments like these:

That idea doesn’t sit well with everyone, including Boston musician and rock critic Dave Wildman. “I don’t know, it freaks me out,” he says with a laugh. Wildman likens Ebel to a talented street performer on the information super highway.
WBUR.org

It’s success if that’s what he wanted, definitely. If not…then no, he’s still got more work to do.

My guess? Dude still has a lot more work to do.
Justin Boland, comment on Hypebot.com

These two comments, though lamentably myopic, are understandable. Believe me, I can level with these opinions by making only one assumption: Their definition of “success” is stuck in the coke-filled limousine of Motley Crue, 1985.
Read More…


ENN: SellaBand and The Robots

ENN September 28, 2009 (MP3 download)

  • What budget should I set for Sellaband’s new format? I can pick anything from $10,000 to $100k, but right now I’m only at $5,000. What should I shoot for?
  • The robot band is cute, but is it worth it? Tell me what you think about my performances with backing tracks vs. without. I really want to know!
  • Of course, you can see the difference for yourself tomorrow at 6pm Eastern Time at http://matthewebel.com/ustream

SellaBand Changes (For The Better)

Earlier this week I received a call (yes, a voice from the Netherlands) about the future of Sellaband. If you’re not already aware, Sellaband was set up to help independent artists (like me) finance albums with real producers, real studios, and real promotion. I posted a more detailed explanation back in February, but the major drawback was the budget goal: $50,000 USD. Crikey.

That’s all changing. SellaBand is becoming less like a make-your-own record deal and more like a straight-up micro-financing site for musicians. I’m excited about this and more convinced that this is how I want to finance my next album. Read on for details…
Read More…


Where should I post my music online?

I am asked this question quite frequently by new musicians looking to expand their presence on the web. I don’t blame them; the legion of music sites are both numerous and constantly changing. Ten years ago I would have pointed you straight towards the great behemoth that was MP3.com, but we all know how badly that turned out.

Photo by Easternblot

Photo by Easternblot

If you want a small sample of the sites that feature my music, hit my Contact Page and check out the grid. Do I visit these sites regularly? Hell no… but some people do, and I need my music to be there. With so many options, how do you choose which sites to hit and which sites to ignore?

To be honest, most music sites are a waste of time. Unless it’s iTunes, Facebook, or Amazon, the only people that visit the site are other musicians. Not fans, other musicians. If you’ve ever played an open mic night, you know how this works: You’re onstage baring your heart and soul for a crowd of people who are disinterested and just waiting for their turn to do the same. Posting your music to these sites would be like trying to sell time-share condos at a telemarketing convention.

My advice, for the curious, is simple: Go where your fans are. I say “your” fans, not “the” fans because there are so few “music fans” and so many “songs about robots” fans or “electric bluegrass” fans. If your fans are into manga comics, go post your music on art sites that feature manga comics. Are you an activist? Go post your music where people are supporting the cause. If you don’t know what your fans are interested in, that should be your first step: ask them.

It’s so much easier (and effective) to spread the word in communities you’re already a part of, rather than trying to build a taller billboard than the band next to you.


ENN: My weekly audio updates begin now!

I think I’m going to call this ENN, the Ebel News Network. Not very original, but I don’t care…

ENN September 21, 2009 (MP3 download)

I want to try and update YOU, my fans, once a week by a quick and dirty audio post. Via the miracle of podcasting, you can get these little blurbs from me by adding http://feeds2.feedburner.com/MatthewEbelBlog to your iTunes or other podcast catcher. This week I’m covering:

  • New recording to be released today: Waking Up Alone
  • Now booking shows via Virtual Assistants
  • Sellaband is changing… not sure how or why. Stay tuned!

On Public Relations

Photo by altemark

Photo by altemark

I hate the fact that every time I introduce myself as a Christian I have to immediately append “but no, I’m not that kind of Christian.” It’s a shame that a small number of idiots who think they’re doing the right thing can ruin something for so many people.

It’s all about the image you portray to the public. We all have two sides- every person, company, organization, even our pets. You have the public face and the private face. The reason we keep the two separate is not because it’s dirty or reprehensible, it’s because the private does not necessarily reflect the interests of the entire group.

Our military kills people, but the recruiter won’t tell you “join us so you can shoot people.” That’s not our military’s main purpose.

Our mothers and fathers spank their children, but they don’t announce it to people they meet for the first time. “Hi there! I whipped my boy’s butt last night!” That’s not what parenting is about.

Public relations is all about putting your best foot forward and making the right first impression. When you know your group or company is already fighting an uphill battle, everything you say and do speaks to the conduct of all involved. The fine line between private and public image must be made clear.

Don’t be ashamed of what you do in private, but don’t be ready to jump in front of the press corps and announce it either.


No UStream Show Tonight

Sorry folks, I’ve got the plague. It’d be better to rest up and get back to work on the Matthew Ebel dot net tunes than to try and push through a show tonight. I’ll see you all next week though!


We Love To Waste Your Time

Dr. Samuel Conway kindly allowed me to re-publish this article in its entirety. I found it moving when I read it this morning and I really wanted to share it with you.

Anyone involved in emergency planning faces the same challenge on a daily basis: apathy from the “what’s the big deal” set. It ranges from eyerolling to grumbling to outright hostility. “We can’t leave now. We’re in the middle of an important meeting.” “It’s cold outside. Why can’t we go to our offices and get our coats?” “Fire drills are stupid. They do nothing but feed the egos of the control-freaks who think they’re God because someone gave them a megaphone.”

Rick Rescorla (1939-2001)

Rick Rescorla (1939-2001)

The control freak with the megaphone in the picture above is Rick Rescorla (born Cyril, but he hated that name). He was chief of security at Morgan Stanley, which occupied more than twenty floors of World Trade Center Tower 2. After witnessing the chaotic and, frankly, pathetic evacuation of the Center after the bombing attempt in 1993, Rescorla demanded quarterly evacuation drills that must have had hundreds of people cursing his name. Every three months, nearly 2700 Morgan Stanley employees were forced to walk down as many as 75 flights of stairs to the street below, with Rescorla urging them on with a megaphone that 90% of them probably wanted to stuff down his throat.

Eight years ago on a warm and sunny Tuesday morning that I remember all too clearly, all but six of the 2700 Morgan Stanley employees made it out of Tower #2 safely. They had left their offices and filed down those stairs countless times before, and thus knew exactly what to do, where to line up, how to keep moving, and what to do when they reached the street.

The picture above was taken that same morning by a secretary as Rescorla herded the employees downstairs, using his megaphone to keep them calm by singing Men of Harlech (he was Welsh) and other rousing songs. It was the last photo of him ever taken. Just as the last of the Morgan Stanley employees reached the street level, United Airlines flight 175 struck Tower 2. Rescorla ran back inside to try to locate the stragglers. He was last seen headed upstairs from the 10th floor landing. Someone shouted to him to get out of the building; his reply was, “As soon as I make sure everyone else is out.” He was not seen again and his body was never found.

I like to keep Rescorla’s story in my mind every time I conduct a fire drill at work and listen to all the sighs and the impatient grumbling and the “why the hell are they wasting our time with this?” It gives me and all other emergency planners the courage to do our jobs when we think of our fellow control freak with the megaphone and the nearly 2700 people who are alive today because of him.

Dr. Conway’s original post and comments can be found here.


Two New Videos, One Big Winner

Just a quick little update with some shiny things to look at. First of all, congratulations to Ian Boswell for winning my “I Blame The Spy” Video Contest. You’ve just picked up a free All-Access Pass for one year with this video:

And then there’s a little something I put together from Megaplex 2009. The venue had a camera on me the whole time, so I threw this up on YouTube to share with the world. Feel free to spread it around!