Video from Eliaphir, shot during our recent Further Confusion concert in San Jose.

Photo by foxgrrl via Flickr

This month I played what I believe is only my third west-coast concert after leaving the Christian Music scene…  The folks at Further Confusion not only invited me to play their awesome convention, they made me one of this year’s Guests of Honor.  How cool is that?  It was a truly rad experience, despite the usual first-year-in-a-new-hotel troubles.  The people out in San Jose welcomed us with open arms, paws, wings, whatever.

If you want to hear the entire concert recording, of course, you’ll need to head to Matthew Ebel dot net and log in.  Members will be able to download the recording for a couple of months, so grab it now before it disappears into the Archive.

I have the best fans EVER.

Bullshit.

My industry, like many right now, suffers from one major source of adversity: De-humanization. For twenty to forty years “stars” had been bred as an image of an elite icon, something above the rest of us. Rock stars are whisked away after the gig into a locked bunker where only the VIP’s are let in. Rap stars drive Bentleys made of solid gold, at least according to all of their videos. Country stars are driven to the Nipper’s Corner Starbucks in a Hummer limousine, yet are expected to sing the ballad of the blue-collar working man.

When the peak of “legitimacy” in your industry is to become an icon so far removed from reality, you rob the entire process of its humanity.

It’s something like the tale of Icarus from Greek mythology. The larger-than-life images are like wax wings, taking the industry higher as the fantasy appeals to the buying public. Soon thereafter, the perception of music itself changes: Regular human beings don’t make this stuff, rock stars do. There’s no emotional or personal connection with the human being that made that album on that torrent site, so it’s much easier to download it without feeling guilty. The human being simply isn’t perceived as a part of the process anymore.

The wax wings just took the industry so high that they melted under the heat of reality.

At the heart of all creations- music, textiles, cars, websites -there is a human being burning calories and sweating to make it happen. There always has been. We don’t value music or toasters or plumbing nearly as much as we value each other. This new world of new media has made it so much easier for fans to connect with the artists they love. Maybe we can still be larger than life, just not so far above it that our own hubris brings us down again.

The only thing that will save the music industry- and any industry, to be honest -is a focus on re-humanization. Less of the factory-farmed processes and more of a real, personal “I made this” approach. Everyone loves a fantasy, but as any geek living in their mother’s basement can attest, eventually you must connect with other human beings as a human being.

People, at least in this life, are more valuable than anything else.

More concert footage from Atlanta earlier this year, one of my personal favorites to play. This one was actually written for an Atlanta-area fan who was part of my first Entourage. Matthew Ebel dot net All-Access and higher members can actually download the full-quality versions as they come out.

The audio was graciously engineered by Keith Lesinski (same guy that made us sound awesome at the live event), the video was shot and edited by Aaron Zschau.

…I have always been super-impressed with your musical skills but I’m more impressed with your focus and determination and, I dare say, manipulation of the interwebs to your whim. I was wondering if you had any suggestions, insights, or advice. Does playing more matter? Does reaching out more matter? Which of your many outreaches works the best?

Honestly, nothing has mattered more to me than cultivating a relationship with my fans. I can do what I do primarily because my fans go above and beyond the call of duty.

This means a few practical things:

• Put yourself on sites that your fans will frequent- Facebook, Ping, Rock Climbing Numismatists Monthly Forums, whatever. Be present where your fans and potential fans are.
• Make sure comments from all these sites are emailed to you. You don’t need to visit every site you’re on to maintain a relationship. If your Livejournal-based fans communicate with you via LJ comment rather than emailing you directly, you’ll still get the comment in your email box if you tell LJ to send them to you.
• Aggregate wherever possible. I use a WP-to-LJ plugin and a WP-to-Twitter plugin for my blog, artistdata.com to cross-post my blog and calendar to Myspace and other sites, and a Notes app on Facebook to pull blog posts to my fan page. This way, I make a single blog post on my own website and it shows up almost everywhere (and all over Google, too). There are only a few sites where my fans are concentrated that I can’t cross-post, so I have to copy-paste my updates there whenever I can.

As for advice about playing more… yeah, I don’t know about that. I finally got an agent last week and I’m going to see how much an increased tour calendar helps. Hopefully that answers your question a bit!

The opening acts were a classic rock revue- not the shit that classic rock stations play now. Van Halen is not classic rock; Eddie learned his moves from these guys. Steppenwolf, The Who, and The Guess Who played back-to-back short sets, reminding all that you can still rock without auto-tune or makeup. I was in high school, but these guys wrote these songs decades earlier. Once the drums had exploded, the roadies dragged them offstage and brought out the evening’s first headlining act.

Like a curveball nailing a batter smack in the ear, the concert shifted to Contemporary Christian music. I shit you not, Jars of Clay started off with that one song that got played everywhere. At this point I was in college and the popcorn was already half empty. Dan said thank you and made his exit, just as the man himself walked on with a guitar. He was three feet tall and smiling like some kind of weird celtic punk-folk pixie. The rest of the band took their places and Caedmon’s Call started their set.

They didn’t just play a few songs, they performed a strange drama right in front of me. The beginning of the set did something Christian music’s not supposed to do: it made me think. And it made me dance (I must have looked weird, all alone in that front row). The band realized their mistake, I guess, and started playing the typical praise-and-worship crap. Only the diminutive one seemed as disappointed as I by the change in mood. By the end of their set, the house was silent and unmoving. The band quietly disassembled their gear and walked off stage right, but Derek Webb exited alone, stage left. He’d be back later.

For a long time there was nothing. It was as though the stage manager realized they’d booked the wrong lineup and was scrambling to put together another show right then and there. When finally the stage lights went up again there was a tall skinny guy like me standing at the mic. Train played three whole albums worth of material while I watched. I didn’t mind, I was out of college and hated my job; I had nothing better to do. With Pat’s voice still ringing out in the theater, they performed a no-huddle play and switched to Jason Mraz. I got out a notepad so I could keep on top of the linguistic swordplay.

Then the strangest thing happened. Usually the independent acts are the first on stage so the real performers can make you forget all about them. At this show, though, the indies made up the heart of the event. Laura Clapp banged out a white-hot rendition of Joplin’s Bobby McGee. In a surprise twist The Peter Moon Band called me up on stage with them. The set was like a roller coaster off its tracks: fast, exhilarating, but probably going to kill me in the end.

Two men jumped up to save me: Kevin Reeves and Geoff Smith. Surrounding me with a defensive wall of pianos, they got me on my feet and back in the front row to enjoy the closers. By this time I was running my own business, so I didn’t have money for another bag of popcorn. As promised, Derek came back and played a single song without his old band. It made sense and reminded me why I loved his writing, but I had already moved on. All that remained was the final set as the weather got colder outside.

Two pianos appeared under hot lights, one real and one purple with flowers on it. The last two performers both played keys, just like me, and both hit the stage at the same time. Ben Folds stationed himself at a rickety old upright while Amanda Palmer perched behind her Kurtweil PC88. They were like the SWAT team of piano music- fast, efficient, and effective to the point of knocking me over backwards. My jaw wouldn’t close, nor would my ears. They played dueling pianos in front of me like two pirate ships trading volleys of cannon fire. Each song tried to out-wow the last.

Then Amanda died and no one could figure out who did it.

Their set ended at that point while the police crowded the stage. The house lights still haven’t come up yet, though. I’m still in that seat waiting to see who’s on next. Maybe by the end of the night I’ll play a set of my own tunes and someone else will be front-and-center, staring at me.

(If you hadn’t already noticed, every one of these links is an affiliate link to iTunes. If you want to hear the music that made me who I am, buy some of it and I’ll get a teeny-tiny kickback from the fruit company.)

• Start with an engaged crowd. Even if it’s just the first row or two, a well-timed “Hallelujah!” now and again will get the cold crowd to warm up a little.
• Appeal to all five senses. Studies have shown that we remember events better if all of our senses are engaged. The Church, in its various forms throughout the millennia, has evolved to adopt this level of impact.
  1. Sight: Robes, banners, crosses, flowers, statues, you name it. Stained-glass windows and flying buttresses were designed specifically to catch your eye.
  2. Sound: Obviously, a church service involves talking and music. If your shows don’t have either, you’re reading the wrong article.
  3. Touch: At some point in most services there’s a moment to shake the hands of people around you. Perhaps there’s a laying on of hands while a blessing is read. In a world where we’re naturally suspicious of everyone else, a gentle touch from someone with a good message can leave a lasting impression.
  4. Smell: Roman Catholics nailed this one by swinging balls of incense. Mine would hang evergreen boughs in the sanctuary during Christmastime. Maybe your church bakes fresh bread for communion. Maybe it’s just the smell of coffee before and after the service… One way or another, your nose is being spoken to.
  5. Taste: In my religion, this one dates back to the guy that started it. The tradition of a little wine and bread was coupled with a very specific statement: “Do this for the remembrance of me.” Not bad advice.
• Audience Participation! This one deserves its own exclamation point. The reformation introduced many concepts into the Christian church, one of which was the involvement of laypeople in the worship service. People are more likely to pay attention if they’re a part of the experience.
• Speak their language. Again, another gift from the Reformation. If the people speak German, why are the services in Latin? Sure, you can prepare your talking points before a show, but pay attention to your audience and converse with them on a level that they will understand.
• Give them a mission. If you’ve reached someone, they won’t want the experience to end. Give them something they can do after the concert is over- even if it’s as simple as “give this download card to a friend who’s never heard of us”.

I’m not suggesting for one second that you train your fans to worship you… but you can certainly harness the power of thousands of years of effective organization to spread the word about your band.

Video courtesy of Steve Garfield