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Success in the Music (or any) Business

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The 1980’s are still trying to make a comeback, bringing their overinflated sense of self-importance with them.

As seen, heard, and read on WBUR

As seen, heard, and read on WBUR

A few weeks back I was featured in a WBUR on-air segment about performing live via UStream and selling my songs as a fan-driven Subscription Service rather than just making round pieces of plastic every year or two. The people at the radio station thought what I’m doing was innovative enough to give me nearly 8 minutes of air time during the morning drive. Then I got two comments like these:

That idea doesn’t sit well with everyone, including Boston musician and rock critic Dave Wildman. “I don’t know, it freaks me out,” he says with a laugh. Wildman likens Ebel to a talented street performer on the information super highway.
WBUR.org

It’s success if that’s what he wanted, definitely. If not…then no, he’s still got more work to do.

My guess? Dude still has a lot more work to do.
Justin Boland, comment on Hypebot.com

These two comments, though lamentably myopic, are understandable. Believe me, I can level with these opinions by making only one assumption: Their definition of “success” is stuck in the coke-filled limousine of Motley Crue, 1985.

Back then, a “successful” musical act played to hundreds of thousands of screaming fans in any venue the bus rolled up to. Anything less wasn’t worthy of a mention by a VJ on MTV, let alone the envy of aspiring musicians around the globe.

Fast-forward to damn-near-2010 and see where that definition of “success” has left the music industry. The big-production high-overhead “success” acts are barely staying afloat through flagging CD and online sales while the record labels try to own more and more of the artist’s work. So far only one forward-thinking group of industry insiders has put their finger on the pulse of the problem:

For the past 50 years the Artist business has been fractured with multiple competing interests. A) Record Companies whose main interest was the exploitation of the artists recorded music (masters). B) Publishers whose interests are similar but share in mostly the same income pot as the Record Labels. C) Live concert promoters, focused on selling concert tickets and sponsorships. D) Merchandisers mostly focused on selling various clothing and souvenirs at concerts and traditional retail.

Mixed in with all this you have Business Managers, Lawyers, Agents and Artist Managers whose roles are to not only coordinate the Artists schedules and business strategies but also have all of the above parties cooperate with each other.
Terry McBride, founder of Nettwerk and co-founder of Polyphonic

So given the current state of the economy, the music business, and technology, this leaves us with the million-Euro question: What is Success in the Music Business? I believe it is the same success that has driven Apple since day one… profit. If a music act can continue to bring in more money than it spends, it’s a success.

Take it a step further and we arrive at the crux of my definition of success as an artist: If you can remain profitable and grow as a business, you are not a success– you are a series of successes. Every step up is another success, a bigger success, and another bit of weight to add to the momentum like Katamari Damacy building the moon.

  1. I released self-produced albums. Success.
  2. I backed up a star at the Grand Ole Opry. Success.
  3. I no longer need a “day job”. Success.
  4. I have thousands of fans in more than a dozen countries. Success.
  5. I no longer need to play shitty 4-hour Journey-and-Bon-Jovi-laden bar gigs to pay my rent. Success like you wouldn’t believe it.
  6. Update: I just got mentioned in Amanda F*cking Palmer’s blog. Success, if only ’cause she rocks.

Is Mr. Boland correct? Absolutely. I am only beginning this journey and God only knows where it will lead me. Am I where I want to be? Yes… but not where I’ll want to be tomorrow. That means I can’t rest on some deflated view of “success”, I have to move forward. Am I a failure because I don’t own a private jet powered by strippers and hundred dollar bills? Absolutely not.

We are only failures if we subject ourselves to the narrow limitations of others. I choose to be a success.


  • Zahooee
    I agree completely. I also agree with Mr. Boland, at least in content, if possibly not intent.

    You are a success in any endeavor whether it's business, artistic, or even personal, if you achieve the goals you set out for yourself. In many cases, we may have those goals set for us by others, but that is success by their measure, not ours.

    Too often, we can find ourselves measuring our own success by somebody else's ruler. Sometimes we need to do that. I work in sales, that's what I was *hired* to do. If I don't meet that goal, I have failed. It doesn't make me a failure. I may be unemployed, but I'm not a failure.

    What Mr. Boland said is right on the mark. If Matthew is reaching his own goals, he is being successful. If he hasn't, he needs to keep at it. (Personally, I want him to keep at it, but that's because I'm selfish that way and I want to keep enjoying the fruits of his labor.) That doesn't mean that he's failed. Goals are simply steps on a staircase. If you reach one, there had better be another one above it. If not, you are at the top of a fairly short staircase.

    What I take umbrage in with Mr. Boland's comment is what I take as his assumption that *he* gets to set the goals.

    As Matthew said so much more eloquently than me. This isn't 1985. The venue has changed. It doesn't work the same way any more. Sure "successful" acts still pack arenas and stadiums. To be sure, it's really good for those musicians. That's mostly because the proceeds from those concerts are the bulk of their income. The "industry" takes the rest for most of them. They *may* see a dime (more likely a fraction of a cent) for that CD you bought.

    Matthew and others like him are at the forefront of a new business model. Some may say that Apple started it. They did, at least they were largely responsible for legitimizing it. Music consumers have more choice and say in what they "consume" than ever before, and artists like Matthew Ebel have a greater insight into and a stronger connection to their "consumers" (or fans) and what they want as well. That insight and connection probably hasn't been as strong since the days of sponsors and patrons during the Renaissance.

    That brings me back to goals. In recent years, "successful" musicians have the ones that allowed their goals to be set by "The Industry." This is very much like my boss setting a sales goal or quota for me. (Too much like that, in fact...eerily similar.) "Success," by that measure, is usually all about the numbers. How many "records" did you sell. Where are you on "the charts."

    In Matthew's case, he gets to set his own goals. He has his fans and sponsors. His fans can be rabid (in more ways than one.) that is something that "the suits" will never measure. He's been eating, he's been getting exposure. Unlike Mr. Boland, I don't pretend to know what his goals are. I just know that he works hard to achieve them. *I* think he's a success, even if he does still have work to do. More important, though, is if Matthew sees his own success. Given what he's written I'd guess he does.

    In the future, I think we are going to begin seeing more of these new measures of success. The "Music Business" is changing. Somebody ought to tell the "Music Industry," but I doubt they'd believe it. They're too busy suing Grandma.
  • sulin
    Abso-fragin-lutely!

    Success is doing what you love, loving what you do, and still being able to keep roof, food and clothes.

    If I could do 1 and 2 without whoring myself out to The Man to get 3, I'd be all over it. I don't need to be rich & famous; I'll take comfortable and happy. You can't begin to imagine how much I envy you, man.
  • hest_DK
    I can most definitely agree on your views of success. Although I don't have first hand experience with the music market, the change has been quite perceptible, especially in a country like Denmark where the 'traditional' approach never took much hold in the first place. With the dawning of increased self-publicity, and with people more liable to share word through friends, fandoms and communities, the kind of music i bump into has become far more focused, and artist/fan interactivity has increased a hundredfold. Also, an aeroplane powered by strippers is a must for success. In fact, it is the definition. 'Nuff said :D
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