Success in the Music (or any) Business
The 1980’s are still trying to make a comeback, bringing their overinflated sense of self-importance with them.
A few weeks back I was featured in a WBUR on-air segment about performing live via UStream and selling my songs as a fan-driven Subscription Service rather than just making round pieces of plastic every year or two. The people at the radio station thought what I’m doing was innovative enough to give me nearly 8 minutes of air time during the morning drive. Then I got two comments like these:That idea doesn’t sit well with everyone, including Boston musician and rock critic Dave Wildman. “I don’t know, it freaks me out,” he says with a laugh. Wildman likens Ebel to a talented street performer on the information super highway.
WBUR.org
It’s success if that’s what he wanted, definitely. If not…then no, he’s still got more work to do.
My guess? Dude still has a lot more work to do.
Justin Boland, comment on Hypebot.com
These two comments, though lamentably myopic, are understandable. Believe me, I can level with these opinions by making only one assumption: Their definition of “success” is stuck in the coke-filled limousine of Motley Crue, 1985.
Back then, a “successful” musical act played to hundreds of thousands of screaming fans in any venue the bus rolled up to. Anything less wasn’t worthy of a mention by a VJ on MTV, let alone the envy of aspiring musicians around the globe.
Fast-forward to damn-near-2010 and see where that definition of “success” has left the music industry. The big-production high-overhead “success” acts are barely staying afloat through flagging CD and online sales while the record labels try to own more and more of the artist’s work. So far only one forward-thinking group of industry insiders has put their finger on the pulse of the problem:
For the past 50 years the Artist business has been fractured with multiple competing interests. A) Record Companies whose main interest was the exploitation of the artists recorded music (masters). B) Publishers whose interests are similar but share in mostly the same income pot as the Record Labels. C) Live concert promoters, focused on selling concert tickets and sponsorships. D) Merchandisers mostly focused on selling various clothing and souvenirs at concerts and traditional retail.
Mixed in with all this you have Business Managers, Lawyers, Agents and Artist Managers whose roles are to not only coordinate the Artists schedules and business strategies but also have all of the above parties cooperate with each other.
Terry McBride, founder of Nettwerk and co-founder of Polyphonic
So given the current state of the economy, the music business, and technology, this leaves us with the million-Euro question: What is Success in the Music Business? I believe it is the same success that has driven Apple since day one… profit. If a music act can continue to bring in more money than it spends, it’s a success.
Take it a step further and we arrive at the crux of my definition of success as an artist: If you can remain profitable and grow as a business, you are not a success– you are a series of successes. Every step up is another success, a bigger success, and another bit of weight to add to the momentum like Katamari Damacy building the moon.
- I released self-produced albums. Success.
- I backed up a star at the Grand Ole Opry. Success.
- I no longer need a “day job”. Success.
- I have thousands of fans in more than a dozen countries. Success.
- I no longer need to play shitty 4-hour Journey-and-Bon-Jovi-laden bar gigs to pay my rent. Success like you wouldn’t believe it.
- Update: I just got mentioned in Amanda F*cking Palmer’s blog. Success, if only ’cause she rocks.
Is Mr. Boland correct? Absolutely. I am only beginning this journey and God only knows where it will lead me. Am I where I want to be? Yes… but not where I’ll want to be tomorrow. That means I can’t rest on some deflated view of “success”, I have to move forward. Am I a failure because I don’t own a private jet powered by strippers and hundred dollar bills? Absolutely not.
We are only failures if we subject ourselves to the narrow limitations of others. I choose to be a success.


