rev⋅o⋅lu⋅tion [rev-uh-LOO-shuhn] –noun

2. Sociology. a radical and pervasive change in society and the social structure
3. a sudden, complete or marked change in something

dictionary.reference.com

Back in the days when High Orbit was a weekly show, I named the spaceship the UTF Revolution. In those days there was an air of excitement, even fanaticism, about podcasting and downloads and new technology. The discovery that people could make and deliver content beyond the confines of TV, radio, and newspapers electrified the internet crowd. We called it a revolution. If the revolution started in 2004, it’s only beginning to come to a head now.

Revolutionary Communication

If you’re reading this, chances are good you’re a fan of my music. You didn’t hear me on the radio, you didn’t see me on some prime-time contest show. You heard me on a podcast, in a virtual world, or on live video. I am doing nothing special; I am merely putting my music out there wherever I can. It is you who drive the revolution every time you use these channels. You make the choice to spend your time outside the pre-fab information streams set up by Rupert Murdoch and Robert Iger.

The past five years may have made this revolution seem… well, less revolutionary. After all, we’re not as jazzed up about the miracle of flight now that we can hop a shuttle from NY to Boston for less than a hundred bucks. Make no mistake about it, however, you are committing an act of rebellion with every new channel you support. The record labels and major networks are starting to realize they cannot make money anymore. Soon they will realize the nagging truth that some of us have been shouting from the town square for years: The artists and the fans no longer need them.

Revolutionary Thinking

Is that true? Are record labels obsolete? The answer isn’t a matter of sales figures or Billboard charts. The future of the revolution is in your mind. You must understand that as long as the old-media channels still claim a foothold in your brain, they are controlling you.

Here’s a revolutionary question:

If you’re a fan of my music, are you wondering when I’m going to get “discovered” by a record label?

If so, those record labels still control your brain. You are still chained down by a world where big companies decide what music is legitimate and what music is “just indie”. As the mon once said, “emancipate yourself from mental slavery.” Good videos don’t need a TV network, good news doesn’t need radio towers, and good music does not need a record label.

YOU are my record label. Yes, you. Do you like my music? Then my music is legitimate. I don’t need some guy in a crisp suit to own 80% of my artwork to make it good. All I need is for you to understand that as soon as you become a fan, you become part of my record label.

Revolutionary Action

That’s right, you’re part of my record label. You are also your own TV and radio network. You are working for the best media conglomerate ever created; you contribute only what time and effort you see fit, you cannot be fired, and you are part of something truly revolutionary. In fact, depending on your iTunes playlist, you probably work for so many different record labels right now that your resumé should be 40 pages long. This revolution, however, cannot survive without action.

If you want to keep the revolution fueled, you have a few responsibilities (I’m not going to call them a manifesto, that’d be beating a dead analogy at this point).

• Evict the corporations from your mind.
  They aren’t the ones buying the music, YOU are. You are in control.
• Small sacrifices must be made.
  Have you bought an album? Picked up your favorite show’s official shirt/mug/chia pet? Congratulations, you are now a shareholder in the revolution.
• Grab your bullhorn.
  The #1 thing you can do to support your favorite artists and shows is spread the word about them. Whether they’re on a major label or not, all musicians need that key action from their fans.
• Show up for the battles.
  For musicians, it’s about live concerts and release parties. For podcasters, it’s the live recording events. Whatever division of the revolution you’re fighting with, they need warm bodies to man the barricades.
• Communicate, communicate, communicate!
  The artists, producers, and revolutionaries are only as good as their supporters make them. Talk to them. Comment on their blog posts, post your photos/videos in their Flickr group or Facebook page. Tell them what you like, what you don’t like, and most importantly where you want this revolution to go.

The Revolution Grows

Some of us have been a part of this revolution for years. Some of us just discovered yesterday that you can turn a Mac Mini into an entertainment center (yes, that’s a link to a how-to video). However long you’ve been a part of the revolution, make no mistake: the battle rages on. Until we’ve completely killed the notion that a show, artist, or band needs a major corporate partner to be considered “legitimate”, we are still subject to an oppressive regime.

Make the change happen. Take action, and long live the revolution!

If you’re reading this, chances are good that you’ve become a fan of mine through [tag]podcasting[/tag] or some other [tag]internet[/tag] venue. So it shouldn’t surprise you that I’m following this little debate closely.

In case you weren’t aware, there’s a battle raging quietly about [tag]internet regulation[/tag] that will eventually determine whether or not tiny businesses like podcasters and [tag]indie artists[/tag] can even afford to use the internet to promote and expand.
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