I give Nickelback a lot of crap, I know. I also know that 3.7 gazillion people love that band. I hold up acts like Nickelback and Miley Cyrus as shining examples of boring, tepid major label waste product (which they are). Is it because they’re not edgy enough for me? No, there are plenty of bands that are edgy to the point where I can’t listen to them. The entire punk genre, for example, or some of Ben Folds‘ earlier work. Just because something is too misshapen to fit in the focus-group approval box doesn’t mean it’s good either.
I propose that music is like any other recipe; there are main ingredients and there are accents. A plain lump of chicken breast (Nickelback) is not, by itself, a meal. If all you ate were plain chicken breasts your taste buds would most likely atrophy and fall off your tongue. On the other hand, a diet consisting entirely of black peppercorns (punk) would burn your mouth and leave you starving to death.
This, I believe, is an oversight on the part of most major labels and some indie artists. So that mellow, 90-bpm rock song sold 20 million round discs. It’s a good cut of meat, sure, but it’s only one part of the meal. You don’t want the entire album (or the band’s entire catalog) to sound like that one market-ready radio-friendly überhit ’cause the fans will get bored.
Here’s a secret: The artists will too. Most artists (songwriters at least) have a diverse range of output. This is what drives guys like Garth Brooks to become Chris Gaines or George Carlin to be Mr. Conductor. An artist’s output should reflect their humanity as a whole, not just the radio-friendly side or the dirty underground side. An album, especially, should sound like a well-balanced meal tastes.
If you don’t believe me, open up a restaurant that serves only unflavored pasta and chicken. Let me know how that goes for you.