I am asked this question quite frequently by new musicians looking to expand their presence on the web. I don’t blame them; the legion of music sites are both numerous and constantly changing. Ten years ago I would have pointed you straight towards the great behemoth that was MP3.com, but we all know how badly that turned out.

If you want a small sample of the sites that feature my music, hit my Contact Page and check out the grid. Do I visit these sites regularly? Hell no… but some people do, and I need my music to be there. With so many options, how do you choose which sites to hit and which sites to ignore?

To be honest, most music sites are a waste of time. Unless it’s iTunes, Facebook, or Amazon, the only people that visit the site are other musicians. Not fans, other musicians. If you’ve ever played an open mic night, you know how this works: You’re onstage baring your heart and soul for a crowd of people who are disinterested and just waiting for their turn to do the same. Posting your music to these sites would be like trying to sell time-share condos at a telemarketing convention.

My advice, for the curious, is simple: Go where your fans are. I say “your” fans, not “the” fans because there are so few “music fans” and so many “songs about robots” fans or “electric bluegrass” fans. If your fans are into manga comics, go post your music on art sites that feature manga comics. Are you an activist? Go post your music where people are supporting the cause. If you don’t know what your fans are interested in, that should be your first step: ask them.

It’s so much easier (and effective) to spread the word in communities you’re already a part of, rather than trying to build a taller billboard than the band next to you.

Hat tip to Dave Jackson at the Musician’s Cooler Podcast for bringing this up. I am a new media savant for the one major reason everyone keeps repeating: If your brand is everywhere, you increase the likelihood that someone will remember you. Casting a wider net catches more fish, as the osprey say.

However, the wider net serves a broader purpose. If you’re reading this in a web browser, it means that matthewebel.com is up and operational. One of these days, though, it might disappear. My hosting service might go broke, my domain registrar could screw things up, hackers could plunder the servers… Any number of things might go wrong, but I still want to be able to reach you. I don’t ever want to lose touch with the fans that keep me going.

This is why I am everywhere. If you’re only following me in one place (website, Facebook, email, etc.), that bond could easily be broken. Check out some of the other options at matthewebel.com/contact and see where else you can find me online. Even if it’s someplace I rarely visit, in an emergency I’ll be heading to all of these other places to stay in touch with my fans.

Message me on Facebook. Bump me on The Sixty-One. If you’re slumming, friend me on MySpace. I always love hearing back from you, so please keep your options open if you haven’t already!

Photo by Pelódia

I’m sitting in the Nashville International Airport waiting for a giant metal bird to take me home for Christmas. In the mean time, I caught this gem of a post by my friend Chris Penn. Here’s a clip:

Music industry – the lesson is not that free will always win. EASY will always win. I could rip this track for free by breaking the DRM and converting to an MP3, but that’s 10 minutes of my day I can spend doing something else (like blogging about it). That would be free, but I want easy. I value my time more than my money, because I can always make money, but my lifespan is finite and irreplaceable.
-It’s Not Easy Being Legal

The larger implications of his post are debated on his site (which I recommend you check out, it’s a good read), but that paragraph in particular really resonated. I’m the kind of guy who will look on iTunes for a track, then go steal it if it ain’t there. I don’t buy CD’s unless I’m at a live concert, and if a label is too stupid to get their music on iTunes (especially here in the US), they’ve told me that they don’t want my money.

I also try and live this philosophy- I’ve got all my selling albums on (even though Goodbye Planet Earth isn’t listed yet), on CD Baby as both a disc and MP3 download, and on MySpace. I want to make it as easy as possible for people to buy my music legitimately.

To be honest, I’m kind of glad the major labels aren’t jumping on this with both feet. It puts us independents a step ahead.